Apteo's Shanif Dhanani on How AI Can Help Advertisers Navigate Apples new iOS privacy Changes

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DATE POSTED
March 17, 2022
WRITTEN BY
We may be leaving a golden age of digital marketing, with the rise of Facebook ads, e-commerce and other small businesses were able to find their niche audiences at a fairly reasonable price. But changes to iOS have had broad impacts across many industries. Our guest today, Shanif Dhanani , Co-Founder and CEO of Apteo is hoping to throw a lifeline to marketers of all sizes with his AI-powered platform that helps e-commerce brands personalize their marketing campaigns by predicting what their customers will buy next. Their recommendation engine identifies high-probability upsell and cross-sell ideas for each customer and syncs those recommendations to email and SMS tools. About Shanif Dhanani : Shanif has been in and around the Startup world for his entire career. He was an early-employee and board member of a small startup in 2006 before moving to Booz Allen Hamilton. He went to Tap Commerce and was part of its acquisition by Twitter before he co-founded Apteo in 2019. He got his bachelor’s from the University of Virginia and his MBA from NYU Stern. In this episode we discuss: 01:29 Shanif’s journey into startups and data science 04:22 How Shanif views his own success 05:20 Why Shanif is so public about sharing his life and journey 07:08 How recommendations to consumers has evolved and improved over the years 09:53 How AI and Natural Language Processing is improving recommendations 13:19 Why e-commerce is waking up to the power of recommendations 16:43 How Apteo works for e-commerce and some case studies 21:48 What the recent changes to iOS are and how they are affecting e-commerce 24:41 How Apteo can help fill the void left from the iOS changes 30:17 How e-commerce sites can start with platforms like Apteo 33:11 The longterm vision for Apteo Fast Favorites Podcast Startup School Newsletter/Blog Neil Patel Homebrew Tech Gadget Alexa New Trend People leaving jobs they don’t want to be in Book The Wealthy Barber Life Lesson It’s always about the people Follow Matt Cohen and Tank Talks here! Podcast production support provided by Agentbee.Agency
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Apteo's Shanif Dhanani on How AI Can Help Advertisers Navigate Apples new iOS privacy Changes

No items found.
DATE POSTED
March 17, 2022
WRITTEN BY