Zealot’s gamified platform mobilizes B2B communities to build pipeline, accelerate deals, and foster customer advocacy.
Zealot offers a gamified platform that empowers B2B brands to activate their communities, driving pipeline growth, expediting deal closures, and enhancing customer engagement until they become advocates. By leveraging AI-powered advocacy programs, Zealot enables businesses to scale customer advocacy efforts efficiently.
In 2025, Zealot has been acquired by UserEvidence, marking an exciting next chapter in their mission to empower customer marketers and advocates. Joining forces with UserEvidence allows them to bring our advocacy and reference management capabilities to a broader audience and integrate them into a platform already trusted for generating and activating customer proof. Together, they offer a full-funnel solution that helps go-to-market teams identify, engage, and scale their most valuable advocates—making customer proof an always-on growth engine. Read more about the acquisition here.

The company was founded in 2023 by Sam Farber (Co-Founder and CEO), Srikar Chava (Co-Founder and CPO), and later joined by Brandon Jakobson (Co-Founder and CTO).
We met Zealot through a founder breakfast event hosted in Seattle in February 2024 and were amazed at the speed at which they have been building and growing pipeline. Since this time, we have been working closely with their team and quickly moved them through our investment process given our confidence and coachability of the team.