Fund I

Apteo helps e-commerce merchants grow store sales from existing customers through data analytics and predictive insights. Their tool syncs with Shopify, Klaviyo, and many others to analyze customer purchase behaviors to help predict customer transactions (next purchase, churn, etc.) and provide the best channels and marketing to target customers.

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Year Founded
Year Invested
New York City, NY

Meet the Team

Shanif Dhanani
Co-Founder and CEO
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Moeez Syed
CTO and Co-Founder
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Working with Ripple, even before they decided to invest in us, has been an incredibly positive experience. Other investors might say they're hands on, but Ripple goes way above and beyond. They've actually helped develop marketing materials, put us in front of customers, conducted market research, and sent us product feedback from potential customers. On top of that, they're incredibly supportive, always willing to provide feedback and jump in where needed and are some of the smartest people I've had the pleasure of working with.

Shanif Dhanani
Shanif Dhanani
CEO, Co-Founder
Our Story With

We first met the Apteo team through our outbound efforts, through our thematic exploration in the data science tooling industry. When we first saw their platform, we were impressed with the net new capabilities and knowledge that could be possessed by users through their intelligent data recommendation and utility features. Over the course of a few months, we were able to see the team’s relentless execution and transparency with us as prospective investors. After a few team meetings in NYC, we were proud to support the company in their pre-seed round as the lead investor. Our house view is that SMEs are increasingly facing common challenges as they try to embrace a data-driven culture. Their e-commerce focused data science platform is uniquely positioned to address many of these challenges e-commerce operators are facing, with significant potential beyond e-commerce as everyone increasingly becomes more data-oriented.