The petcare industry is a $100 billion dollar market, with about 2/3rds of US households owning a pet. Recently, consumers have started spending more on their pet’s health and well-being. On today’s show, we ask Marc about the petcare’s industry transition to healthtech, the effects the pandemic has had on pet adoption and ownership, and how startups like Pawp are helping owners take back control of their pet’s data. About Marc Atiyeh Marc Atiyeh is the founder/CEO of Pawp , a digital health clinic that provides unlimited access to licensed vets 24/7 & a $3,000/year pet emergency fund. Previously, he served as the CSO of Clarity Money (Acquired by Goldman Sachs) and  was the Head of Growth at Paribus (acquired by Capital One.) He graduated from Harvard with a degree in Electrical and Computer Engineering. In this episode we discuss: 01:58 How has PetTech evolved since the inception of the industry 03:53 Why has it been so slow to adopt technology 06:04 Financial and informational inefficiencies in the veterinary space 10:07 The replacement value of PetTech 12:48 Marc’s ground-up approach to building a pet startup 15:59 Why did it take so long for telehealth to enter the market 20:09 Closing the gap between prescriptions and telemedicine 24:11 Defending against larger retailers 30:39 How Pawp differentiates itself from its competitors 38:43 The impact of COVID on pet demand (COVID puppies) and how it affected the industry 44:28 Fundraising for Pawp Series A  Fast Favorites Podcast The Pomp Podcast Newsletter/Blog Morning Brew Tech Gadget WHOOP New Trend People drinking less alcohol Book Crossing the Chasm by Geoffrey Moore Follow Matt Cohen and Tank Talks here! Podcast production support provided by Agentbee.Agency